Laguna Niguel SEO Services Company
As a small business owner, you can no longer ignore the impact of the Internet on your business. Even local businesses like yours can be transformed almost overnight by getting in front of the large volume of customers with credit cards in hand looking for solutions to their problems your business solves online.
Digital Marketing Facts you Can’t Ignore
How well does SEO work exactly? You might be surprised at how the numbers add up:
• Companies with an active online presence usually welcome 70% more leads than their counterparts
• 85% of clients expect companies to be part of social media or at least have a website
• According to statistics, online leads have an astounding 14.6 percent close rate
• Searching and emailing are the top internet activities being done today
• Organic results (those that came up directly from an engine search) make up 70% of all traffic
As a small business owner, you want to help as many people as you can and make as much profits as you can for you and your family; but – exactly how do you make this happen?
Get Found and Get Chosen Through the Power of Search Engine Marketing
Search Engine Optimization is building and creating your website and other online properties and promoting them in such a way that your online properties show up for the right terms being searched for online (called keywords) by the perfect customers for your business.
So – if you are selling razors for bald guys in your city and a bald guy sitting at his computer in your city types in “razors for bald guys” into Google, an expert search engine marketing strategy will place your business website on the top of the search results or somewhere in the first page. The potential customer was looking SPECIFICALLY for what you sell and now you are right in front of him on his computer screen. That is the power of a good Laguna Niguel SEO program.
But – there are several moving parts that MUST be done right, or your won’t be able to get in front of those perfect customers.
Benefits of Search Engine Marketing
So what exactly can you expect with a good SEM program? The following are some of the perks of showing up at the top of the search engines like Google:
- You will be found by your perfect target market. We use keywords that your target market uses to help you get found for the product/services you offer. Your chances of being seen by people likely to purchase your product/service skyrockets.
- ROI of what we do vs. other marketing tactics is huge
- Get a consistent flow of traffic to your website
- Your online presence is stronger than ever, taking away valuable digital real estate from your competition
- Your target market will find it easier to remember your company, creating steady visitors who have a good chance of purchasing
- It only requires a small investment on your part with a high yield on returns.
Show Up for the RIGHT KIND of Customers
Part of what we do is making sure that BEFORE we start any work on your website or rankings, we make sure you are optimized for showing up for the RIGHT customers. This is done through painstakingly detailed keyword research. We find out exactly how many people are out there looking for what it is you do and then we customize your online properties to make sure you show up for those specific terms.
For example, it is a waste of time and money if you are a plumber that offers home repairs and have your business show up for plumbing supplies. A customer looking for plumbing supplies isn’t looking to hire a plumber, they want to fix the problem themselves. If you were that plumber, you would want to show up for plumbing repairs and your city, or plumbers and city name.
Get Your Website to Attract and Create Customers and Profits
Whether you have an existing website or you are using us for web design, you site must be built in such a way that it is optimized to show up for the right search terms. This is what we call “On Page” ranking factors. The title of your site, pages, posts, your content and your images must all be optimized to provide the most power. For local businesses, you will also want to have your business information listed properly throughout the site. If you have other online properties (like social media accounts – Facebook, Twitter, Yelp, LinkedIn, etc…) we link those to your website, too.
All the traffic in the world won’t do you any good if when a potential customer lands on the site, they don’t know where to go or what to do. You want to have a clear “path” for visitors to follow that takes them from a visitor to a lead, to a customer.
Your site also has to be optimized to turn visitors into customers or all the work done to attract the right kind of customer is wasted.
Dominate Your Marketing Online – Get Ahead and Stay Ahead
With our company, we strive for T.O.D. – Total Online Domination. We want you business to not only have one listing on the front page of search, but as many as we can get.
Your social profiles, your business map, your main page, pages inside your site, a video – we go after it all. If you are taking up multiple spots on the front page of search for your market, your percentage of traffic skyrockets. And as an added bonus, it prevents your competition from gaining ground on you.
You got into business because you love what you do and you wanted to be as successful as possible for yourself and your loved ones. Let us help you. If you think you are a good fit and you are ready to take your business to the next level, please go to our Discovery Form, fill it out and someone will contact you in 48 business hours.