Southern California Social Media Marketing
Social media for business is connecting with your current existing happy customers and solidifying your relationship with them through consistent contact via content from your website shared via social media.
Social media refers to things like Facebook, Twitter, LinkedIn, Pinterest, YouTube and lesser known sites like Digg, StumbledUpon, Reddit and more. These properties allow you to almost immediately reach out and connect with current and potential customers.
Social media is also a way for people to share your content and their interactions with your business in their circle of family and friends on their social media networks. This means that your current existing happy customers can be a source of referral business for your business, provided you are present on the social networks to be talked about.
Bottom line: social media for business is a great tool for retention of current customers and referral business. SEO can create a flood of leads, sales and new customers; your social media marketing plan helps keep them coming back.
Rarely will you make one post on social media and immediately get business from it (unless it is a paid ad, which is a different animal altogether), but through consistent sharing of valuable information with your current and prospective customers you will build an awareness and relationship to your business. This means that when the timing is right and someone is looking for goods and services in your market – if you are the one they have been seeing online and in their social media accounts – you will be the one they contact.
What is the Reach and Impact of Social Media?
- Social networking is the top online activity in the U.S., with the average American spending 37 minutes per day on their preferred social networks.
- 46% of web users look towards social media when looking for recommendations for purchasing goods or services.
- The Pew Research Center says 57% of American adults have a Facebook account and 64% of Facebook users visit the site daily.
- 8 out of 10 small businesses report using social media to drive their growth
- 3 out of 5 say they’ve gained new customers by using social media
The Top 5 Reason People follow businesses or brands online:
1. Promotions and discounts
2. Latest product information
3. Customer service
4. Entertaining content
5. Ability to offer feedback
- 67% of Twitter users are far more likely to buy from brands they follow on Twitter
- 37% of Twitter users will BUY from a brand they follow
- 90% of Twitter users say they follow businesses on Twitter to get discounts and promos
Many Fortune 500 companies have ditched e-mail and phone support for their online businesses and gone to Twitter, where customers can immediately contact someone in support in real time, directly from their computer or smartphone. If additional support is needed, THEN they go to e-mail or the phone.
This makes companies much more responsive and it is also much more cost-effective. To top it off, if a customer gets outstanding support via Twitter, a Twitter user is VERY LIKELY to immediately post to their Twitter account how well the company responded. This can and will be seen all over the Internet.
There are many more statistics but bottom line: if you are in business and have a website, you almost HAVE to have a social media presence.
The Bad News – Marketing on Social Media is a Full-Time Job
In order to be done properly, your social media properties need to be updated regularly with photos, videos, articles, special offers, promotions or even just random quotes, thoughts of the day and more. It is basically a full-time job.
You are a business owner and if you are trying to reach your next level of income, the last thing you need to be doing is finding just the right photo to post to your Facebook account you hope will get “likes” and “shares”. And if you hire someone out for the position, the average salary is around $45,000 a year, not including taxes, benefits and headache that can come with managing employees.
That is where we come in. As a leading social media marketing experts, we know how to set you up with a systems that creates and shares the right kind of content on the right kind of media platform for the right kind of leads and customers for your business. Contrary to most marketing “experts” out there, NOT all social media is created equally and NOT every business needs to use every platform.
Social Media for Businesses Isn’t About “Likes” and “Shares”
Your social media presence is NOT about how many “likes” your page has or how many tweets or “shares” – it is about getting MORE BUSINESS.
To make sure it is done correctly, we will take information we learn from your filling out the Discovery Form, then combine that with some detailed questions regarding your business and market so we can customize your content.
From there, we will create a system that focuses on creating and posting the perfect level of social media content for you, all designed to generate more business AND have it done for you automatically.